Celebrate the Lionesses
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Celebrate England Women’s Football with Official Lionesses Merch and Stories
Whether you’ve been a Lionesses fan for years or you’re just getting into the excitement of Euro 2025 in Switzerland, we’re here to help you celebrate England women’s football with real pride.
Official FA-Licensed Merch
At AFTA Studios, most of our England Lionesses merch is officially FA-licensed, proper fan gear that honours the team’s incredible journey. This includes our latest 2025 t-shirts, hoodies, keyrings, notebooks, and prints.
Lionesses Legacy Book
Our special graphic novel, the first of its kind, celebrating the Lionesses’ legacy and historic Euro 2022 win isn’t FA-licensed, but it’s backed by the Football Supporters’ Association (FSA) and packed with inspiring stories, AFTA illustrations, match-day moments, and exclusives from Kelly Smith, Casey Stoney, Beth Mead, and the historian Professor Jean Williams.
Is the book suitable for kids or teens?
Yes, its for all ages but perfect for fans aged 8+, with accessible language and inspiring stories.
Is your book inspirational for young players?
Definitely. It shares real stories behind the Lionesses’ rise, themes like resilience, teamwork, and visibility that are powerful for young girls.
What’s the Difference Between Your T-Shirts and the Match Jersey?
Our shirts are licensed fanwear, designed for everyday wear and celebration.
Looking for the official match jersey?
We don’t stock the official England match-day kit, but you can get it from the official England Store at englandstore.com, or Foudys, the official retailers for women’s football shirts.
Find your perfect fit
Our t-shirts and hoodies come in sizes XS to 2XL, made to fit fans of all ages. Tip: an adult XS fits teens around 12 to 13 years old. Always check our size guide on product pages to find your best fit.
Where Do We Ship?
We deliver across the UK, Europe, the USA, and Australia, so wherever you are, you can wear your Lionesses pride loud and proud.
Looking for the Perfect Gift?
If you’re buying for someone else, we recommend:
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The England Lionesses t-shirt, a fan favourite for this year’s tournament
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Our keyrings or notebooks, thoughtful, affordable gifts for any fan
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Our Lionesses Legacy book, great for anyone wanting to revisit the 2022 Euros and learn more about the team’s legacy
New or Casual Fan? Here’s What You Need to Know
Why are the Lionesses such a big deal?
They’re more than a team, they’re a symbol of sporting excellence and cultural change. Their historic Euro 2022 win was huge, and now they’re chasing glory again at Euro 2025.
Is this merch just for hardcore fans?
Not at all! Whether you’re new to women’s football or just loving the Euro 2025 buzz, you’re welcome here. Our products celebrate pride, progress, and power in the women’s game.
Where can I watch the games and follow the team?
UEFA’s official site has the match schedules, with games in the UK showing on ITVX and BBC. You can also follow us on Instagram for updates, fan reactions, and match-day vibes.
Why Buy from AFTA?
Because we’re a women-led, fan-first studio, fully dedicated to celebrating the women’s game. This isn’t a side hustle, it’s our mission. Shopping with us means supporting authentic storytelling, creative passion, and a community that truly believes in the power of women’s football.