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IT'S YOUR GAME CREATE IT.

It’s your game & there’s so much left to create.

AFTA STUDIOS COLLECTION

Wear the game. Designed for fans, culture, and the movement.

SHAPING THE GAME

The game is still growing, and we create it alongside you - telling stories, making bold designs, and celebrating the fans, players, and culture driving women’s football forward.


It’s Your Game

We shape women’s sport culture through creativity, storytelling, and design. From illustration and journalism to official licensed merch.

MADE FOR THE MOVEMENT

Every project, piece of merch, and story is bold, authentic, and built to last.

Community First

From fans to players to freelancers, our work celebrates women in sport and drives the movement forward together.

Are you a lioness fan?

Get your official merch here

LISCENSED MERCHANDISE

We’re where the badge meets bold pop culture & where women’s football gets its official licensed merch.