AFTA Studios began with a shared passion for women’s football and a simple desire to tell its stories differently. At AFTA Studios, we blend creativity, storytelling, and women’s football culture to create authentic, engaging content and covetable merchandise through bold stories told with illustration, animation, and mixed media, alongside quirky, pop-culture-inspired merch.

We bring together art, community, and official licensing to celebrate the players, fans, and culture shaping the game, creating work that connects people and drives the culture of women’s football forward, authentic, inclusive, and proudly fan-led.

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Founders – Becca & Jade

We are Becca and Jade, the married co-founders of AFTA Studios. We share a love of sport, art, and storytelling, and together we bring the AFTA’s vision to life. With Becca, we wouldn’t have the cartoons, and without Jade, they wouldn’t become cohesive designs—together we are a dream team and couldn’t do it without each other. We spotted a gap in women’s football merchandise and storytelling and set out to create authentic, engaging work that celebrates the players, fans, and culture of the game, driven by creativity, inclusivity, and a shared passion to make a meaningful difference.