This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free UK shipping on orders over £150! 🇬🇧

Congratulations! Your order qualifies for free shipping You are £150 away from free shipping.

Cart 0

Sorry, looks like we don't have enough of this product.

Is this a gift?
Congratulations! Your order qualifies for free shipping You are £150 away from free shipping.
Subtotal Free
View cart
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

Search

It’s your game & there’s so much left to create.

SHOP ALL
AFTA 2.0

ARSENAL CHRISTMAS COLLECTION

Dreaming of a Red & White Christmas. Made for Gooners and winter match nights.

 

OFFICIAL ARSENAL WOMEN CHRISTMAS BUNDLE *PRE-ORDER*

£40.00
 

ARSENAL CHRISTMAS MUG

£12.00
 

OFFICIAL ARSENAL CHRISTMAS STICKER PACK

£10.00
 

ARSENAL CHRISTMAS A5 PRINT

£5.00

SHAPING THE GAME

The game is still growing, and we create it alongside you - telling stories, making bold designs, and celebrating the fans, players, and culture driving women’s football forward.

Meet the founders behind AFTA Studios – the wives shaping the AFTA movement
SHOP NOW

It’s Your Game

We shape women’s sport culture through creativity, storytelling, and design. From illustration and journalism to official licensed merch.

MADE FOR THE MOVEMENT

Every project, piece of merch, and story is bold, authentic, and built to last.

Community First

From fans to players to freelancers, our work celebrates women in sport and drives the movement forward together.

Are you a lioness fan?

Get your official merch here
SHop now

LISCENSED MERCHANDISE

We’re where the badge meets bold pop culture & where women’s football gets its official licensed merch.