WELCOME TO AFTA 2.0
How it started
We began with community-led creativity, bold illustrations, comics, and stories that celebrated the women’s game when few others did. From reactive social media content to experimenting with non-traditional sports journalism, we’ve always approached things differently, using neurodiverse thinking to find new ways of storytelling. Along the way, we shaped a path that gave us a home in the game and a way to support the growth of women in sport.
How it's going
AFTA 2.0 marks our biggest season yet. This September we launch our first full AFTA Studios Collection, featuring standout designs like It’s Your Game, a rallying cry for fans and players to shape the sport’s future, and Super League Sundays, celebrating matchday culture and the growing presence of the WSL.
We'll be officially licensed with two additional WSL clubs for the 2025/26 season, alongside Arsenal Women and Official England, while expanding collaborations with other creatives and organisations across the sport. At the same time, the AFTA Hub is growing, connecting designers, photographers, videographers, and fans with exciting opportunities to collaborate on upcoming projects.